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Regional Marketing Manager (Automotive)

Sales & Marketing


  • In consultation with the Sales Managers (HOS, ASM, SM), Regional Product Manager and other relevant groups, define the target market and develop the regional marketing plan.
  • Monitor and analyse market trends.
  • Study competitors' products and services with Regional Product Manager.
  • Explore ways of improving existing products and services with Regional Product Manager, and increasing profitability.
  • Identifying target markets and develop strategies to communicate with them.
  • Prepare and manage marketing plans and budget.
  • Manage the production of promotional material.
  • Produce key reports to track marketing budget, event outcome, competitive pricing and channel performance.
  • Responsible for the organisation & preparation for participation at industry conferences. (selection of conferences, presentation topic, arranging the organisation resources & budgeting etc).
  • Act as point of first reference for all marketing related enquiries.
  • Support Global Marketing team to enhance brand image by providing regional input on marketing initiatives.
  • Develop and promote strategic objectives, trade synergies, operational synergies, and roll-out of the best practices on prioritize markets.
  • Establish business plans for the brand development, study and develop reports for improvement areas in the sales, business or key projects.
  • Deploy the long term brand strategy.
  • Challenging and coaching the local / regional and cross-regional marketing, sales and project team for the roll out and implementation of the brand strategy, and coordinate with the central functions (Corporate Marketing, Purchasing and Strategic Pricing).



  • Basic degree in Engineering and post graduate qualification in Marketing.
  • 6-8 years’ relevant working experience in regional marketing positions.
  • Knowledge of a wide range of marketing techniques and concepts as well as e-marketing.
  • Ability to develop processes to manage pricing
  • Excellent understanding of Asia Pacific market place.
  • Excellent interpersonal skills - experience working in a multi-cultural team within Asia.
  • Strong relationship management, communication (written & verbal) and presentation skills.
  • Able to lead multiple initiatives concurrently in accordance with budget and time constraints.


Consultant | EA Reg No:
Sacha Ong Li Wen | R1767232